Privacy Policy

1. Who We Are

ukmostlist.com is an independent affiliate comparison and information website operating within the United Kingdom. For the purposes of data protection law, we are the data controller in respect of personal data collected through this website.

If you have any questions about this policy or how we handle your data, you can reach us at [email protected].

2. Data We Collect

We may collect the following categories of personal data through your use of this site:

• Usage data: Pages visited, time spent on site, browser type, device type, operating system, referring URL, and IP address (anonymised where possible)
• Cookie data: Preferences stored via cookies or local storage, including your cookie consent choice
• Communication data: Email address and message content when you contact us directly
• Affiliate tracking data: Click-through identifiers used by affiliate networks to attribute referrals — we do not receive your personal data from operators unless you choose to share it

We do not collect, store, or process payment card details, gambling account credentials, or sensitive personal data (as defined under UK GDPR Article 9).

3. Why We Collect It

We process personal data on the following legal bases:

• Legitimate interests (Article 6(1)(f)): Website analytics and performance monitoring to improve editorial quality and user experience
• Consent (Article 6(1)(a)): Non-essential cookies and analytics where you have given explicit consent through our cookie consent mechanism
• Contract performance (Article 6(1)(b)): Processing communication data to respond to your enquiries
• Legal obligation (Article 6(1)(c)): Retaining records where required by applicable law

4. Who We Share Data With

We do not sell, rent, or trade personal data. We may share limited data with trusted third parties in the following circumstances:

• Analytics providers: Anonymised usage data for site performance analysis
• Affiliate networks: Click identifiers for commission tracking — no personally identifiable information is passed beyond what is technically required
• Hosting and infrastructure providers: Processors bound by data processing agreements with equivalent protections
• Legal authorities: Where required by court order, regulatory demand, or applicable law

All third parties we engage are required to handle data in compliance with UK GDPR. We do not permit them to use your data for their own independent marketing purposes.

5. How Long We Keep Your Data

We retain personal data only for as long as necessary for the purposes for which it was collected:

• Analytics data: up to 26 months in anonymised form
• Email correspondence: up to 3 years from last contact
• Cookie consent records: retained for the duration of the consent period or until withdrawn
• Legal and compliance records: as required by applicable law

6. Your Rights

Under UK GDPR, you have the following rights in relation to your personal data:

• Right of access: Request a copy of the personal data we hold about you
• Right to rectification: Ask us to correct inaccurate or incomplete data
• Right to erasure: Request deletion of your data where no legal obligation to retain it exists
• Right to restrict processing: Ask us to limit how we use your data in certain circumstances
• Right to data portability: Receive your data in a commonly used machine-readable format
• Right to object: Object to processing based on legitimate interests
• Right to withdraw consent: Where processing is based on consent, you may withdraw it at any time

To exercise any of these rights, contact us at [email protected]. We will respond within 30 calendar days. You also have the right to lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk.

7. Cookies

We use cookies and similar technologies on this website. For a full breakdown of the cookies we use, their purpose, and how to manage your preferences, please see our Cookies Policy.

8. Changes to This Policy

We may update this privacy policy from time to time. All changes will be published on this page. Where changes are material, we will make reasonable efforts to notify users. Continued use of this site following any update constitutes acceptance of the revised policy.